Our method

Every project is different because every business is different. So while we don’t have an off the shelf approach to how we work, we do have a methodology.


It’s in 3 phases.


And as we all know, 3 is the magic number.


We take a human-centered approach to understand both your business and audience needs. 


By which we mean, we engage the people you’re creating for in the process so that you can understand and act on their needs, wants and expectations (and everything in between). This could mean involving stakeholders, service users, data teams, as well as your target audience. 


The insight we gather acts as your compass and ensures that any plan, service or communication strategy is routed in evidence, not guesswork. 



We take our learnings and use them to develop fresh, new, sometimes super-obvious/not-so-obvious-until-you-think-about-it ideas and solutions. 


These sessions might involve a small team of users or the whole company. All working together on a specific problem or taking on the big-picture questions like, ‘what next?’. 


The outcome forms our next steps. We know what we’re looking into, who’s doing what and how we’re going to know if it’s a success.


This is the part where you tell us what you need. If you can take a plan and run with it, great. We’ll be on hand to check in as and when you need us to.


Want more support? No problem. We can work with you to action any plans, overseeing testing and ensure that the goals we set are met.

Oh, and did we mention that we do part of this work outside?


Nature has a funny way of connecting us, making us think and bringing our ideas into focus - and we take full advantage of it.

Challenges, ideas and goals

we’ve applied this method to...


  • How do I sell more tickets?

  • We’ve got all these offers. How are we not making any money?


  • Can we reach our audience offline as well as online? 


  • Sustainable travel… what do you think, worth a look? 


  • How do we become a leader in our industry?


  • We’re launching a new company, how do we tell our story so people care?


  • Could you have a look at our website? I can’t tell if it’s good or not. 


… Sound familiar? 

Let’s go for a walk and chat about what’s been keeping you up at night. We’ll bring coffee.