“Working with This Way helped us gain clarity on our vision and values and really helped craft our tone of voice from the very beginning. Charlotte's ability to extract clever, concise and impactful copy has given us the confidence to communicate exactly who we are, what we do and the impact we intend to have for our future clients."


Saskia Rysenbry - Co-Founder.

Circology wanted help with their new website, which was to launch them into the world and help them gain clients. 


We worked with their team of founders to understand the objectives, mission and goals for their business, developing a brand book to align their vision, values and set a unique tone of voice.

Collaborating with their UX developer we created a website brief, identifying and outlining the target audience, their needs and wants as well as objectives, proof points and KPIs.


Then we got to work. Honing the copy and content flow for the website. Simplifying a complex series of processes and mission statements so that it was easy to understand whilst being engaging and ‘on brand’.


The result, a concise, compelling and actionable brand book to direct future business decisions, communication and recruitment. And a brand new website, driving awareness and interest in Circology's process, team and company mission.

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