“This Way’s strategic direction has brought us a lot of clarity. From discovering more about the market we operate in and what our audience wants, to identifying various areas of the business to monetise. They've helped us to be more focused, impactful and profitable whilst staying true to our mission and values."
James Wight - Founder.
As the long term strategic partner for Adventure Uncovered, we’ve worked with the team on numerous projects to support their vision and growth.
These have ranged from identifying and prioritising business goals to managing the development of a brand new website.
Have a look, it’s pretty swanky and their audience agrees too with a 36% increase in website views since launch and double the dwell time.
Throughout, we’ve used our user-centric methods to create insight-driven plans, develop communication and execute industry-leading creative.
A recent workshop to understand their audience in more depth, not only allowed the team to get a better sense of whom they were talking to, how to reach them and where the gaps were but uncovered a whole other potential route for the business to explore.
See - this shit works.
Some results in numbers:
40% increase in email signups
26% lift in social media engagement
Two sold-out events
4 new film festival locations
2 new business ventures in the pipeline
Strategy, engagement, branding, website development, user experience, copywriting.